Holiday Inn, the Intercontinental Hotels Group brand famous for offering business and leisure travelers dependability, friendly service and excellent value, finished a $1 billion relaunch and rebranding of its hotels in 2010 and is moving to a new phase with its 24/7 “social hub” concept.

H. I. Danbury Lodging, LLC, called in Lighthouse Architecture to renovate the exterior façades of the multistory hotel building and single-story hospitality structure of their franchise in downtown Danbury, CT. They also engaged the Philadelphia architecture firm to implement the hub concept developed by the IHG interior design firm, U.S. Hospitality Group, Inc., of Suwanee, GA.

Bringing the firm’s comprehensive expertise with commercial development and hospitality design to the project, Lighthouse focused on the exterior esthetic to reposition the hotel in the marketplace and contribute to the project pro forma.

“We utilized simple materials and color in a creative way to transform this tired old property within a modest budget,” says principal architect Peter Porretta.

For the 8,200-square-foot interior, Lighthouse architects integrated the bar, restaurant, reception and back office functions into the more holistic public space design. The flexible social hub recognizes the increasingly interconnected nature of travelers’ activities, mingling business communications and media access with dining and relaxation.

Porretta affirms that through their Creative yet ConstructibleSM approach to design, Lighthouse Architecture transformed “a dated, tired 1980s Holiday Inn to one more attuned to the requirements of business and leisure travelers” – all in a cost-efficient manner.

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